AT&T Texting and Driving Campaign

3) AT&T Texting and Driving Campaign

Safety Brochure                            Teen Pledge                            Poster

 Many of you are aware that Governor Sonny Perdue recently signed legislation to ban text messaging while driving. The measure, also called Caleb's Law, is named in honor of Caleb Sorohan, an 18-year-old from Dahlonega who died in a car crash that involved texting and driving.  Caleb's Law (SB 360) will prohibit the use of a mobile phone for writing, sending, or reading a text-based message while driving.
A study by the Virginia Tech Transportation Unit found that drivers who send or receive text messages while driving are 23 times more likely to be involved in an accident than drivers who do not text while driving.  In an effort to raise awareness about the risks of texting and driving, AT&T has launched a campaign entitled “Txtng & Driving – It Can Wait".  The campaign will remind all wireless consumers, especially youth, that text messages can – and should – wait until after driving.  The campaign features true stories and the text messages that were sent or received before someone’s life was altered, or even ended, because of texting and driving. Throughout the country, students have joined elected community officials, educators, and law enforcement representatives in pledging to refrain from texting and driving.  AT&T also provides an online resource center [ http://www.att.com/gen/press-room?pid=2964 ] for parents, teachers and students about the risks associated with texting and driving.  

The AT&T Georgia team would like to work with high schools throughout Georgia to create awareness and the Georgia Department of Education is committed to helping promote this campaign.  The launch of the “Txtng & Driving – It Can Wait" campaign will coincide with students returning to school in the fall 2010.   As part of this campaign, AT&T is asking high schools throughout the state to encourage students applying for campus parking permits to sign the pledge not to text while driving.   AT&T will provide schools with copies of the No Texting While Driving  pledge and a number of “Txtng & Driving – It Can Wait” stickers that can be affixed to car windows or on the back of cell phones.