Hispanic Scholarship Fund

2) Hispanic Scholarship Fund

English Version

 In an effort to raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, the Hispanic Scholarship Fund and The Advertising Council have launched a bilingual multimedia public service advertising campaign to confront this issue.  Hispanics who have gone to college rank their parents as being the most influential in their decision to continue their schooling. However, recent studies have shown that more than 65% of Hispanic parents do not have the knowledge to guide their children as they seek to apply and enroll in college.*  The campaign reminds parents that, “De tus palabras de hoy depende su mañana.” (“Their tomorrow depends on your words today.”) and directs parents to a dedicated campaign website and toll-free number. These resources can help parents to get involved in their children’s college education by offering inspiration and tools to better understand and navigate the college process.  Free Parent DVD's are also available.


For more information and resources, visit www.YourWordsToday.org, www.TusPalabrasdeHoy.org, or call the toll-free number (1-877-HSF-8711).